In a renewed effort to foster responsible gambling, the Macau Federation of Trade Unions has once again partnered with MGM to unveil the 2025 edition of its initiative, “Crafting Kindness: RG Macau Express.” The program, detailed by Macao Daily, reflects a growing emphasis on community outreach, especially targeting working youth, parents, and local residents.
Held at the Federation’s headquarters, the launch event underscored the importance of promoting safer gambling habits. Vice-Chairman Leong Sun Iok highlighted that since 2007, the Federation has maintained dedicated information points and trained Responsible Gaming Ambassadors to help guide individuals towards healthier behaviors. The Federation’s efforts have consistently aligned with recognized standards, earning acclaim for their proactive role in public education.
The 2025 campaign intends to broaden its impact through an expanded range of activities, including training seminars, financial literacy challenges, street fairs, and information booths across Macau. These events are designed not just to raise awareness, but also to equip individuals with tools to make better choices and to understand the psychological and financial implications of excessive gambling.
Representing MGM, Tian Han reiterated the company’s dedication to upholding social responsibility and aligning with the broader policy goals of Macau and mainland China. This year’s outreach will prioritize engagement with youth and families, aiming to instill long-term awareness and values through engaging, accessible events.
Eight major events are scheduled to be held at popular tourist locations around Macau. Organizers are optimistic about reaching an even larger audience than the 10,000 individuals engaged last year.
Analysis
The renewed collaboration between the Federation and MGM signals a continued strategic focus on responsible gambling education, particularly in a region known for its strong gaming industry. By zeroing in on working youth and families, the campaign reflects an understanding that early intervention and consistent awareness are key to preventing gambling-related harm.
The program’s blend of education and entertainment (e.g., street fairs and games) ensures that messaging is not only informative but also engaging, thereby increasing retention and community involvement. The campaign also demonstrates how corporate-social partnerships can effectively address public health issues when they are community-centered and data-informed.
Recommendations for Players
Know Your Limits
Set a budget before you gamble—and stick to it. Don’t treat gambling as a source of income or a way to solve financial problems.
Stay Informed
Attend community events or visit booths from the RG Macau Express campaign to access resources and learn about safe gambling habits.
Practice Self-Awareness
Pay attention to how often you gamble and how it affects your emotions and relationships. If it’s no longer just for fun, it’s time to reassess.
Seek Help Early
If you feel gambling is becoming a problem, reach out to one of the Responsible Gaming Ambassadors or local support services. Help is available, confidential, and judgment-free.
Educate Others
Share responsible gambling messages with friends and family—especially young people—so they can form healthy habits early on.